At Woodbird® we are inspired inwards. We channel the vibrant yet formal high-end street expression from Hong Kong and interpret it in a casual manner in Scandinavia. We draw upon our own deep and multicultural heritage as a foundation to inspire others. Our designs celebrate the harmony between tradition and modernity, creating pieces that are both casual and edgy. Each collection tells a story, drawing from rich histories and diverse influences, yet remaining universally appealing. Our commitment to quality and sustainability is reflected in every garment, ensuring that our products not only looks good but also feels good to wear. At Woodbird®, we believe in the power of streetwear to connect people, bridging cultures and creating a shared sense of identity.

Our values remains the same as they were from the very beginning. Woodbird® is and always will be a streetwear brand made with heart. This dedication to our roots drives us to innovate while staying true to our essence. We believe in fostering a strong connection with our community. At Woodbird®, we are more than just a brand; we are a movement that champions creativity, individuality, and a shared love for street culture.

Chung Wai Cheung is the founder of Woodbird®. He channels the inspiration for our brand heritage, as he was born in Hong Kong and lived his whole life in Denmark with occasional visits back to Asia. Today, he works with infusing two cultures through design and branding.

The so called “Yansheng Coins” runs deep in Hong Kong and Chinese culture. They are a symbol of good fortune in this life and the next. Our founder Chung Wai Cheung placed his coin in his grandfarther’s grave when he passed away in order to wish him well og good fortune in the afterlife. This heartfelt act ignited the wish to create Woodbird® in his honor and legacy. Inspired by this, Woodbird® create unique products that carry the essence of good luck and prosperity. Each item is crafted with care, ensuring that the spirit of the Yansheng Coins is infused into every piece. Customers are encouraged to embrace these symbols as a bridge between past and future, celebrating the timeless values of family, respect, and hope for a prosperous journey ahead. Through Woodbird®, Chung Wai Cheung's vision of honoring his grandfather's memory continues to flourish, nurturing a connection between generations and sharing the spirit of good fortune with the world.